The Legend Effect (Influence, Brand, Communication) Influence: The BEHAVIORAL SCIENCE Secrets to Higher Profits, More Yeses, and Bulletproof Goals with Legend Melina Palmer
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In this episode of the Legend Effect Podcast, host Howie Chan interviews Melina Palmer, the founder of The Brainy Business and the translator between brain science and business strategy. They delve into how behavioral science can make you more influential in business and beyond.
The discussion emphasizes that true influence lies in understanding how people think, not just what they say. Melina unlocks some of our brains' secrets so you can have a greater impact on the choices that people make, including your own, without being manipulative. She also shares the truth about pricing so you can be paid what you're worth.
Episode Breakdown:
03:00 The power of music and Melina's relationship with it
06:57 Approaching the world with thoughtfulness and curiosity
10:04 Ways you can get in the way of your goals and how to turn this around
14:00 What makes Melina (and others) reject LinkedIn connection requests
16:10 The two systems of the brain, and which one you need to sell to
19:52 A strategy that works for influencing choices and one that doesn't
21:46 What you need to understand to be able to nudge people into action
26:29 Essential steps to get more listeners for your podcast
32:46 The truth about profitable pricing
37:01 Overcome the hesitation and fear behind raising your prices
40:45 The "I'll Start Monday" Effect and how to set better goals
44:47 How Melina helps clients effectively incorporate changes
47:15 Time-saving strategies for thoughtful and effective communication
53:03 How to not only get people's attention but also be remembered
56:15 When shifting one little thing changes everything
1:01:33 Lessons from solving escape rooms
1:04:53 A letter to Melina Palmer’s younger self
From Our Guest:
Get the book "What Your Customer Wants and Can't Tell You" and more.
Listen to The Brainy Business Podcast.
Watch Melina's TEDxPortland Talk.
Catch up with my interview with Nelson Dellis in episode 14 of the podcast.
It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽
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