Karen Cooper on Intentionally Choosing a Different Business Model & Empowering Women In Real Estate

In today’s episode, I’m joined by Karen Cooper, a team leader and coach whose real estate career spans 18 years. She has navigated the real estate rollercoaster, from working as a managing broker, to running a real estate operation that is intentionally not a rainmaker team. After observing the high turnover that these teams have, she decided to create a team with decentralized lead generation, and an environment where agents could grow and build their own personal brands. 

 

Her passion for empowering agents drove her to create a Facebook group and coaching program that helps fellow agents gain a sense of direction and not feel the loneliness and isolation that’s so common in this industry.  She has always put client care at the center of her own real estate business and she took the client care program she developed and adopted the same methods to her coaching. 

 

She has effectively leveraged the freedom this business gives us to create a career and business model that works for us. “There’s many ways to be successful in our business and we wanted to create our own thing.”

 

Karen Wenner Cooper is a wife, mom to 3 sons, lifelong Lovettsville resident, real estate coach and owner of the Platinum Group Real Estate team at Pearson Smith Realty, a team of 35 phenomenal women and moms, based in Leesburg. Licensed since 2002, she has personally helped over 700 families during her career, and exemplifies what it means to be a real estate professional. A recognized expert, she has been featured on several local, regional and global Podcasts, and been a featured speaker at the Virginia Women’s Business Conference. Passionate about helping women in the real estate industry, she is the founder of Empowering Women in Real Estate, with over 8000 members nationwide. 

 

Real estate is a vehicle for freedom because it offers many paths to success. We don’t have to subscribe to one way of running a business, and we can build and run something we want. When people build a different model and culture, it’s not by accident, there’s intention behind it. Often it’s because we see a better, more valuable and beneficial way to hire, work and earn.

 

Guest Info

 

Karen Wenner Cooper is a wife, mom to 3 sons, lifelong Lovettsville resident, real estate coach and owner of the Platinum Group Real Estate team at Pearson Smith Realty, a team of 35 phenomenal women and moms, based in Leesburg. Licensed since 2002, she has personally helped over 700 families during her career, and exemplifies what it means to be a real estate professional. A recognized expert, she has been featured on several local, regional and global Podcasts, and been a featured speaker at the Virginia Women’s Business Conference. Passionate about helping women in the real estate industry, she is the founder of Empowering Women in Real Estate, with over 8000 members nationwide. 

 

Visit http://www.goplatinumgroup.com/ and follow @karen.w.cooper on Instagram. 

 

Book Mentioned

Make It Happen: Manifest the Life of Your Dreams Book by Jordanna Levin