BodyArmor’s $8 Billion Exit a Windfall for Athlete Investors

Scott and Eben break down Coca-Cola’s purchase of BodyArmor, an $8 billion deal that will produce a hefty payout for the company’s many athlete investors. They also discuss Mets owner Steve Cohen potentially brining a casino to New York City, a new Saudi-backed golf circuit, and the Cleveland Guardians legal fight. 

'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com.

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