EO How to Create a Beloved Product Like Figma | Yuhki Yamashita, Figma CPO | EO
Sep 1, 2025
22:51
How to Create a Beloved Product Like Figma | Yuhki Yamashita, Figma CPO
The Essential Playbook for Every PM
Yuhki Yamashita is the Chief Product Officer (CPO) at Figma. His career began as a Product Manager (PM) at Microsoft, where he combined his childhood interest in design with the computer science skills he acquired in college. During his time at Microsoft, he was responsible for planning Hotmail. He later moved to Google, where he served as the PM for the YouTube app for iOS. This experience allowed him to gain significant insights, after which he joined Uber. At Uber, he transitioned from a PM role to Head of Design before moving to Figma. Feeling a strong alignment with Figma's philosophy and his own perspective on design, he shifted from a designfocused position back to a PM role and now oversees critical decisionmaking for Figma's products as the CPO.
Yuhki's career journey and insights gained from developing some of the world's top products serve as an inspiration for many in the startup industry. His unique perspective on product management and design, especially in terms of user communication, incorporating feedback, and planning new features, is invaluable. These insights, accumulated over 13 years of creating toptier products, can be explored in our video.
This is particularly helpful for junior PMs contemplating their career paths. Understanding and embracing the decisions Yuhki made and the insights he gained as a toptier product CPO can significantly aid your own career journey.
Feel free to share your thoughts in the comments.
Thank you.
#Figma #config #Config2024 #PM #Product
01:21 Lessons Learned at MS, Google, and Uber
04:10 The Most Challenging Decision Made as a Product Manager at Uber
06:26 Reason for Shifting from PM to Design Role Late in Uber Career
07:17 Reason for Moving from Uber to Figma
08:22 Reason for Switching Back to PM upon Moving to Figma
08:56 His Advice for Many Contemplating Their Careers
10:02 How to Create a Beloved Product Like Figma
12:33 How the Figma Product Team Strives to Understand Users
14:04 The Secret to Creating Globally Beloved Products
15:31 Why Storytelling Ability is the Most Important Skill for a PM
16:59 Yuhki's Perspective on AI Technological Advancements and the Future
EO Builders is a community for founders across the globe, connected through EO’s powerful resources. Through our private ‘Builders’ and ‘Founders’ Membership, members can access exclusive EO content such as special webinars with founders featured on EO, cohortbased learning programs, and unreleased clips. Join EO Builders to be a part of the global network of driven builders worldwide : https://bit.ly/48dWBok
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#figma EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
Yuhki Yamashita is the Chief Product Officer (CPO) at Figma. His career began as a Product Manager (PM) at Microsoft, where he combined his childhood interest in design with the computer science skills he acquired in college. During his time at Microsoft, he was responsible for planning Hotmail. He later moved to Google, where he served as the PM for the YouTube app for iOS. This experience allowed him to gain significant insights, after which he joined Uber. At Uber, he transitioned from a PM role to Head of Design before moving to Figma. Feeling a strong alignment with Figma's philosophy and his own perspective on design, he shifted from a designfocused position back to a PM role and now oversees critical decisionmaking for Figma's products as the CPO.
Yuhki's career journey and insights gained from developing some of the world's top products serve as an inspiration for many in the startup industry. His unique perspective on product management and design, especially in terms of user communication, incorporating feedback, and planning new features, is invaluable. These insights, accumulated over 13 years of creating toptier products, can be explored in our video.
This is particularly helpful for junior PMs contemplating their career paths. Understanding and embracing the decisions Yuhki made and the insights he gained as a toptier product CPO can significantly aid your own career journey.
Feel free to share your thoughts in the comments.
Thank you.
#Figma #config #Config2024 #PM #Product
01:21 Lessons Learned at MS, Google, and Uber
04:10 The Most Challenging Decision Made as a Product Manager at Uber
06:26 Reason for Shifting from PM to Design Role Late in Uber Career
07:17 Reason for Moving from Uber to Figma
08:22 Reason for Switching Back to PM upon Moving to Figma
08:56 His Advice for Many Contemplating Their Careers
10:02 How to Create a Beloved Product Like Figma
12:33 How the Figma Product Team Strives to Understand Users
14:04 The Secret to Creating Globally Beloved Products
15:31 Why Storytelling Ability is the Most Important Skill for a PM
16:59 Yuhki's Perspective on AI Technological Advancements and the Future
EO Builders is a community for founders across the globe, connected through EO’s powerful resources. Through our private ‘Builders’ and ‘Founders’ Membership, members can access exclusive EO content such as special webinars with founders featured on EO, cohortbased learning programs, and unreleased clips. Join EO Builders to be a part of the global network of driven builders worldwide : https://bit.ly/48dWBok
Subscribe EO Channel
🌏 👉🏻👉🏻 https://bit.ly/3S0Pacc
🖌 👉🏻👉🏻 https://twitter.com/EO__Global
#figma EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
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