The Hotel Investor Playbook Hotel Marketing Decoded: What Every Owner Needs to Know | Anthony Chiaravallo E42
Jul 29, 2025
In this engaging conversation, Anthony Chiaravallo, founder and CEO of Vallo Media, shares his expertise in performance marketing for the hospitality industry. He reveals strategies for building effective hotel marketing campaigns that drive real bookings, emphasizing the importance of data analysis and customer engagement. Anthony explains how to identify if your hotel is ready for paid ads and discusses budget-friendly tactics for boutique hotels. He also addresses the impact of AI on advertising and how to adapt in this evolving landscape.
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Anthony's Early Agency Turning Point
- Anthony Chiaravallo shared his early struggle with Valo Media after losing clients during COVID-19.
- A referral led to landing Walmart as a client, marking a turning point that validated his agency's approach.
Start With Audience Research
- Start hotel marketing by deeply understanding your audience and their motivations.
- Build your brand authentically before heavily investing in paid ads for better long-term bookings.
Beyond Founder Stories in Branding
- Successful large hotel brands often detach from the founder story, focusing instead on clear brand identity.
- A strong brand defined by customer values and loyalty beats relying solely on founder narratives.