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Hotel Marketing Decoded: What Every Owner Needs to Know | Anthony Chiaravallo E42

The Hotel Investor Playbook

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Optimizing Digital Advertising in Hospitality

This chapter explores the critical elements of performance marketing for the hospitality industry, emphasizing integrated media strategies and analytics. It discusses the initial audit process for marketing strategies, the significance of A-B testing, and the importance of user engagement metrics. The conversation also highlights the complexities of hotel marketing investments, advocating for a strategic and human-centered approach to enhance brand differentiation and emotional connections.

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