Marketing Made Simple #113: A Nitty Gritty Look at Creating Lead Magnets
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Aug 16, 2023 Learn how to create effective lead generators for niche businesses, even if you don't traditionally offer informational products. Get insights and ideas for crafting visually appealing lead magnets. Explore the potential market for selling durable and unique furniture. Apply the Storybrand framework to clarify your message and create valuable lead generators that solve customers' problems.
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Gabe's Woodworking Passion
- Gabe Morrison shared his passion for creating durable, modern wood furniture that lasts generations.
- He loves designing a functional stool series that can be adapted into tables and chairs for versatile use.
Focus Lead Generators on Scalable Products
- Identify the product you want to sell more repeatedly to scale revenue sustainably.
- Focus your lead generator on that product line with slight customizations to avoid burnout.
Luxury Products Sell Dreams
- Lead with the lifestyle and emotional appeal of a luxury product, not just safety or practicality.
- Present your furniture as a source of joy, not merely a solution to a problem.