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Marketing Made Simple

#113: A Nitty Gritty Look at Creating Lead Magnets

Aug 16, 2023
36:45
Snipd AI
Learn how to create effective lead generators for niche businesses, even if you don't traditionally offer informational products. Get insights and ideas for crafting visually appealing lead magnets. Explore the potential market for selling durable and unique furniture. Apply the Storybrand framework to clarify your message and create valuable lead generators that solve customers' problems.
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Podcast summary created with Snipd AI

Quick takeaways

  • Identify the product or service with the greatest potential for revenue and growth and create lead generators that showcase the value and dream the product brings, rather than just the practical problem it solves.
  • The importance of offering value and solving a problem for the target audience when creating lead generators, such as a PDF or video, that showcase the various uses and benefits of the product in order to attract more customers and generate increased revenue.

Deep dives

Creating Lead Generators to Grow Your Business

In this podcast episode, the hosts discuss the importance of creating lead generators to grow your business. They highlight the idea of focusing on a specific product or service that has the greatest opportunity for growth and revenue. For example, they explore the concept of creating a lead generator for a luxury stool product targeted towards parents. They emphasize the need to focus on the value and the dream that the product brings, rather than just the practical problem it solves. They discuss creating a lead generator, such as a lookbook or video, showcasing the different uses and joy the product can bring to a child's room. Additionally, they explore the idea of creating a lead generator for stores, where they highlight the importance of emphasizing the local and eco-friendly aspect of the product to potential retailers. Overall, this episode provides valuable insights on how to create lead generators that can effectively drive business growth.

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