Learn how to create effective lead generators for niche businesses, even if you don't traditionally offer informational products. Get insights and ideas for crafting visually appealing lead magnets. Explore the potential market for selling durable and unique furniture. Apply the Storybrand framework to clarify your message and create valuable lead generators that solve customers' problems.
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Quick takeaways
Identify the product or service with the greatest potential for revenue and growth and create lead generators that showcase the value and dream the product brings, rather than just the practical problem it solves.
The importance of offering value and solving a problem for the target audience when creating lead generators, such as a PDF or video, that showcase the various uses and benefits of the product in order to attract more customers and generate increased revenue.
Deep dives
Creating Lead Generators to Grow Your Business
In this podcast episode, the hosts discuss the importance of creating lead generators to grow your business. They highlight the idea of focusing on a specific product or service that has the greatest opportunity for growth and revenue. For example, they explore the concept of creating a lead generator for a luxury stool product targeted towards parents. They emphasize the need to focus on the value and the dream that the product brings, rather than just the practical problem it solves. They discuss creating a lead generator, such as a lookbook or video, showcasing the different uses and joy the product can bring to a child's room. Additionally, they explore the idea of creating a lead generator for stores, where they highlight the importance of emphasizing the local and eco-friendly aspect of the product to potential retailers. Overall, this episode provides valuable insights on how to create lead generators that can effectively drive business growth.
Identifying the Right Product and Solving Customer Problems
In this podcast episode, the hosts emphasize the importance of identifying the right product or service to focus on for business growth. They highlight the need to choose a product or service that has the greatest opportunity for revenue and growth. They discuss the example of a custom woodworking business that wants to sell more of their luxury stool product to parents. The hosts highlight the importance of offering value and solving a problem for the target audience. They explore the idea of creating a lead generator, such as a PDF or a video, that showcases how the stool can enhance a child's room and provide multiple uses. Additionally, they discuss the possibility of creating a lead generator targeted towards stores, emphasizing the local and sustainable aspects of the product. This episode provides practical advice on how to identify the right product and create lead generators that resonate with customers.
Increasing Business Growth Through Lead Generation
This podcast episode focuses on the power of lead generation to drive business growth. The hosts stress the significance of identifying the product or service with the greatest potential for revenue and growth. They use the example of a custom woodworking business that wants to sell more of their luxury stool product to parents. The hosts discuss the importance of offering value and solving a problem for the target audience, encouraging the creation of lead generators that showcase the versatility and joy the product can bring to a child's room. They also explore the potential of creating lead generators for stores, highlighting the local and eco-friendly aspects of the product. By implementing strategic lead generation techniques, businesses can attract new customers and increase sales. This episode provides valuable insights on leveraging lead generation to achieve business growth.
Creating Effective Lead Generators to Drive Business Growth
In this podcast episode, the hosts discuss the significance of creating effective lead generators to drive business growth. They emphasize the importance of identifying the product or service with the greatest potential for revenue and growth. Using the example of a luxury stool product targeted towards parents, the hosts stress the need to offer value and solve a problem for the target audience. They suggest creating a lead generator, such as a PDF or video, that showcases the various uses and benefits of the product in a child's room. Additionally, they explore the idea of creating lead generators for stores, focusing on the local and eco-friendly qualities of the product. By implementing impactful lead generation strategies, businesses can attract more customers and generate increased revenue. This episode offers valuable insights on creating effective lead generators to support business growth.
Have you ever been stumped at how to create an effective sales funnel? From website messaging to lead generators to sales emails, we’ve got you covered! Download our free, step-by-step guide at StoryBrand.com/Sales-Funnel-Plan.
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Creating a lead magnet may seem like an easy project. But if you’re like most people, when you sit down to actually create one, your mind goes blank! Even worse, you start believing that maybe your business doesn’t have anything of value to give away in exchange for a lead’s email address. The result? Your business remains stuck with no way to capture leads and build an email list.
In today’s episode, you get an inside look at the nitty gritty process of creating a lead generator for a company that didn’t feel like they had anything to offer. You’ll get to hear StoryBrand Certified Guide, David Lillard, coach Gabe Morrison through creating a lead generator for his business. Gabe owns Vise and Virtue Woodworking (ViseVirtue.com) and is at a loss for what type of lead generator to offer his audience. Tune in now to hear how J.J. and David help Gabe create a lead generator that’s not only valuable to his audience – but helps takes his business where he wants it to go!