Y Combinator Startup Podcast #118 - Marques Brownlee
Mar 21, 2019
Marques Brownlee, known as MKBHD, is a tech-savvy YouTuber with over 8 million subscribers, famous for his insightful product reviews and interviews. He discusses the secrets behind his channel's success, the subjective nature of tech features, and the latest trends in smartphones and electric vehicles. Marques reveals his creative evolution and how he adapts to maintain relevance in the fast-paced tech world. He also shares personal experiences with storytelling and the challenges of content creation, emphasizing authenticity and connection with viewers.
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Consistency and Reputability
- Marques Brownlee attributes his YouTube success to the consistent interest in tech and his channel's unique style and consistent voice.
- The channel's increasing reputability over time also contributed to growth, making subscribers more likely to trust his recommendations.
Early Days and First Tech Event
- Marques started by reviewing free software and laptop accessories, gradually receiving more products like paid software keys.
- His first tech event, six years into his YouTube journey, was a Samsung event in New York City, where he met another YouTuber.
Evaluate Daily Usefulness
- Evaluate product features by considering their daily usefulness, not just initial coolness.
- Distinguish between gimmicks and features that enhance daily use.