The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
20Growth: How to Master PR and Comms, How to Get Your Startup Written About; Press Releases, Fundraising Announcements, Embargos etc & Lessons Scaling Duolingo from 3-200M Users with Gina Gotthilf, Co-Founder @ Latitud
Jun 21, 2023
Gina Gotthilf, Co-founder and COO of Latitud, previously drove Duolingo's growth from 3 to 200 million users. In this engaging conversation, she shares essential tips for getting press coverage, including the best ways to connect with journalists and common mistakes to avoid. Gina reflects on her unique journey from philosophy graduate to marketing leader, emphasizing the importance of storytelling in PR. She also discusses navigating growth strategies and the evolution of marketing tactics, shedding light on effective startup communication.
55:28
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Quick takeaways
- Start pitching to PR sources from least important to most important for better chances of coverage.
- Compelling storytelling and evoking emotions are crucial when pitching to journalists for startup coverage.
Deep dives
Importance of PR Sources and Storytelling in Startups
Make a list of all potential PR sources and start pitching from the least important ones. Having a compelling story is crucial when pitching to journalists. Understanding how to evoke emotions in people through storytelling is a key aspect in PR for startups.
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