Ben Holiday is making some serious waves and it's really great to see a non-kentucky distiller starting to turn some heads. So it felt like it was time to hear more from the brand that has become a new favorite among many. We invited their master distiller, Kyle Merklein to come on the show. We talk about the history of the distillery and their intention on reviving the brand. There's a lot of intentional things they did when it came to marketing that made it appeal to so many and we find out how they were able to wait 6 years until they released their first bourbon.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Ben Holiday Distillery
• 05:49-The Rise of Non-Kentucky Bourbon
• 11:56-Kyle Merkline's Journey to Distilling
• 17:56-The History of Ben Holiday Distillery
• 24:06-Prohibition and Its Impact on Distilling
• 29:47-The Distillation Process and Techniques
• 36:09-The Importance of Aging and Waiting
• 42:13-Marketing Strategies and Brand Growth
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