The Game Changing Attorney Podcast with Michael Mogill 431. Branding Secrets Your Firm Needs to Scale with Rory Vaden [Encore Edition]
Most people think they have a revenue problem, but in reality, it’s a reputation problem.
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Rory Vaden, co-founder of Brand Builders Group, New York Times bestselling author, and the youngest person ever inducted into the Professional Speaking Hall of Fame. Rory reveals why personal branding isn't about vanity or follower counts, but about the digitization of reputation in an industry where trust determines everything. Through frameworks like Sheehan's Wall and insights from building multiple eight-figure businesses, this conversation challenges the myth that you need to be everywhere, talk about everything, and serve everyone to break through.
Here's what you'll learn:
- Why 58% of Americans want their lawyer to have an established personal brand and how the digitization of reputation drives warm inbound leads in high-trust professions
- How to break through Sheehan's Wall by identifying your one uniqueness and focusing all your energy on one audience, one problem, and one revenue stream
- Why serving the person you once were unlocks your most powerful competitive advantage and creates trust that transactions alone never will
The biggest personal brands aren't the most talented. They're the most focused. This episode will show you where to aim.
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Show Notes:
03:43 – Rory shares how he made $250,000 in his summers doing direct sales door-to-door to fund his first company.
09:10 – Why 58% of Americans want their lawyer to have an established personal brand and what that means for the legal industry.
12:08 – Rory introduces Sheehan's Wall and explains why most people fail to break through by being everywhere at once.
16:04 – Larry Winget's transformative advice on finding your uniqueness and exploiting it in the service of others.
28:19 – Rory reveals the shortcut to finding uniqueness by serving the person you once were.
30:33 – John Maxwell's definition of success and why the people who know you best should respect you most.
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Links & Resources:
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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