The Power Of An Email List As A YouTube Creator With Latasha James
Feb 2, 2024
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In this podcast, Latasha James discusses her journey as a YouTube creator, common mistakes in video creation, and how she monetizes her content. She emphasizes the importance of email lists for creators and shares insights on maximizing revenue streams. The episode concludes with a focus on future aspirations for content creation.
Importance of starting an email list for revenue generation through course promotions.
Focus on providing value in video content creation to foster organic audience growth.
Deep dives
Latasha James' YouTube Journey and Business Growth
Latasha James, founder of James and Park Creative, shares her YouTube journey that began in 2014 with beauty and makeup content. Over time, she transitioned to focusing on YouTube SEO, marketing, and business aspects, eventually leading her to consultancy opportunities. As the creative director of her firm, she works with clients on authoritative content creation, courses, and podcasts, managing a variety of tasks each day to support their content development needs.
Building an Email List and Monetizing Through Courses
Latasha emphasizes the importance of starting an email list, attributing a significant portion of her revenue to courses promoted through this channel. Utilizing lead magnets like ebooks under her videos and encouraging sign-ups has generated thousands of emails weekly. She follows a twice-weekly email cadence that supports her video content and promotes her courses effectively to her engaged audience, leading to substantial results in terms of course sales and revenue.
Content Creation Strategies for Growth and Social Media Efficiency
Regarding content creation for growth, Latasha advises creators to focus on providing value in their videos, considering how each piece of content helps the audience. By crafting titles with SEO value and offering actionable takeaways, creators can build relationships with viewers, fostering audience growth organically. To efficiently leverage other social media platforms, she advocates for strategic targeting based on the target audience, prioritizing certain platforms over others to avoid burnout and maximize reach.
In this week’s episode, I sit down with Latasha James. Latasha is the founder of Creative Director of James + Park Creative, which is a social first video marketing firm. She also has a YouTube channel with over 190 thousand subscribers and counting. We talk about her growth as a creator, the common mistakes she sees video creators make in her line of work, and how she monetizes her content, and so much more!
About Latasha
Latasha James is the Founder and Creative Director of James + Park Creative, a social-first video marketing firm serving clients across the globe, as well as the Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and grow their businesses, both online and off.