The Athletic FC Podcast At what cost? Saudi Arabia and soccer
9 snips
Jul 6, 2025 Saudi Arabia's growing influence in global soccer takes center stage as new investments reshape the landscape. The exchange between national pride and criticism is explored through the lens of famous matches. The strategic role of the Public Investment Fund is examined, along with fan engagement at major events in the U.S. Contrasts in culture between Austin and Riyadh highlight complexities of freedom of expression. The moral implications of these sports investments raise important questions about human rights and international relationships.
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Saudi Football as Soft Power
- Saudi Arabia uses massive investment in football to build global soft power and reshape its image.
- This strategy is tied closely to Crown Prince Mohammed bin Salman's Vision 2030 reform plan.
Al-Hilal’s Rise on Global Stage
- Al-Hilal, a Saudi Pro League club, competes strongly against top global teams like Real Madrid and Manchester City.
- Their performance highlights the rapid improvement and investment in Saudi football clubs.
PIF's Financial Football Influence
- Saudi's Public Investment Fund (PIF) became a key global FIFA Club World Cup partner, showing their financial influence in football.
- PIF is the largest investor among many sponsors, shaping the commercial side of the sport.