Fan Engagement and Awareness at PIF Activation Event

There's been two football tournaments in the United States this summer, the Club World Cup and the Gold Cup. Both with an ostensible Saudi feel, all part of grand plan to invest heavily in sport backed by Saudi Crown Prince Mohammed bin Salman.

Adam Leventhal has travelled to Miami, Austin, and Las Vegas to witness this soft power at play. Hear from Saudi players and fans who celebrate the exposure afforded by these tournaments, but also, crucially, those who fear its impact. All with an eye on the future when Saudi Arabia will be hosting the 2034 Men's World Cup.

Host: Adam Leventhal

Producer: Jesse Howard

Exec Producer: Abi Paterson

Featuring footage from: DAZN, Fox News, CBS News, France 24 News, FIFA

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