The Intelligence: Will Apple’s customers share its Vision?
Feb 2, 2024
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Guy Scriven, US technology editor at The Economist, discusses Apple's slowdown amid fierce competition, particularly from Microsoft. He dives into the potential of the Vision Pro augmented reality headset to buoy Apple’s fortunes. Don Wineland, China business editor, sheds light on the ambiguous messaging behind a new slogan from the Chinese Communist Party, highlighting the challenges of political communication and its impact on society. Together, they explore the intertwining of technology and politics in today’s landscape.
Apple's antitrust challenges regarding its App Store fees could potentially impact its revenue and position as the world's most valuable company.
To address the slowing growth of its core business, Apple is exploring artificial intelligence and releasing the Vision Pro, its virtual and augmented reality headset.
Deep dives
Challenges Facing Apple: Antitrust Scrutiny
Apple faces significant antitrust challenges, particularly focused on its App Store. Regulators around the world are scrutinizing Apple's 30% fee on in-app purchases, which developers and regulators consider unfair. The US Department of Justice is reportedly taking legal action against Apple, while the EU and South Korea are introducing new rules to crack down on App Store fees. Although these challenges are not an immediate threat, they could potentially impact Apple's revenue and its position as the world's most valuable company.
Challenges Facing Apple: Stalling Core Business
Apple's core business, iPhone sales, has been stagnant in recent years. While the company has managed to offset this by selling iPhones at higher prices, the revenue growth has slowed down. Apple is exploring artificial intelligence to boost iPhone sales, potentially through an AI-powered update to its personal assistant, Siri. Additionally, Apple is releasing the Vision Pro, its virtual and augmented reality headset, which aims to attract consumers with its focus on entertainment and productivity. These moves are part of Apple's strategy to address the slowing growth of its core business.
Challenges Facing Apple: Geopolitical Risks in China
Apple is highly exposed to China both in terms of its business and supply chain. Approximately 20% of Apple's revenue comes from China, making it vulnerable to an escalating trade war and potential political instability. While the current geopolitical dynamics pose risks, China also relies on Apple for job creation. Any action taken against Apple by China could harm its own economy. However, Apple must navigate these uncertainties as it competes with other global technology giants and faces the challenge of maintaining its position as the world's most valuable company.
Last month, Microsoft briefly overtook the iPhone maker as the world’s most valuable company. As Apple’s core business slows, could the launch of its new augmented reality headset provide much-needed uplift? The Chinese Communist Party loves a slogan, but what does its new one actually mean? Why we may never know (09:17). And a tribute to the double act of Peter Schickele and P.D.Q. Bach (16:05)
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