5min chapter

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The Intelligence: Will Apple’s customers share its Vision?

Economist Podcasts

CHAPTER

Apple's Vision Pro and Market Challenges

This chapter examines the launch of Apple's Vision Pro augmented reality headset as a key innovation in spatial computing, alongside a review of its recent earnings amid fierce competition from Microsoft. It highlights significant challenges facing Apple, including legal scrutiny over its App Store practices and stagnant iPhone sales, which threaten its market leadership.

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