How Medical Affairs Teams are Incorporating RWE into Medical Strategy and Product/Clinical Development. 

Medical Affairs teams have generally gotten comfortable with the use of Real World Evidence (RWE) to answer questions that might previously have been the subject of clinical trials. Here, we speak with Dr. Ivy Weng, Head of Clinical Development & RWE/HEOR, Komodo Health about the use of RWE in not only reacting to questions but as a proactive piece of Medical Affairs strategy and clinical development.