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Why Peter Dutton’s campaign has not gone to plan

8 snips
Apr 28, 2025
Dan Jervis-Bardy, a political reporter for Guardian Australia, shares insights on the turbulent campaign of the Liberal Party under Peter Dutton. He discusses how Dutton's early attempts to reshape his tough image have faltered, leading to a return to culture war tactics. Jervis-Bardy highlights the internal conflicts and unclear policies plaguing the campaign, while also examining shifts in public sentiment as election day approaches. With potential electoral opportunities in key regions, the conversation raises intriguing questions about the party's future.
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ANECDOTE

Dutton's Sweaty Campaign Start

  • Peter Dutton sweated visibly during his first campaign speech, showing early signs of strain.
  • His campaign later mirrored this pressure as challenges mounted and mistakes surfaced.
INSIGHT

Liberal Policy Vacuum Boosts Labor

  • The Liberal Party's late and vague policy announcements created a vacuum that Labor easily filled.
  • This allowed Labor to define the election narrative positively and negatively against Peter Dutton.
INSIGHT

Dutton's Masked Persona Problem

  • Internal party tensions forced Peter Dutton to mask his authentic, hardline persona.
  • Mixed messaging confused voters and weakened his campaign's impact.
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