How Cow-calf Producers Can Leverage Their Position in the Beef Supply Chain

This captivating and thought-provoking discussion unveils how commercial cow-calf producers can leverage their position in the beef supply chain to add more dollars to their bank accounts. In this engaging episode, rancher and podcast host Shaye Wanner weaves together the perspectives of industry luminaries Ian Wheal and Nick Jorgensen, as they discuss the importance of collaboration and just how powerful it can be.

As the conversation unfolds, you'll be immersed in a realm where data-driven decision-making takes center stage. Wheal, representing the cutting-edge company Breeder, illuminates the transformative potential of their ranch management app, empowering ranchers to capture individual animal performance, streamline operations, and forge stronger connections with customers through seamless information integration across the supply chain.

Meanwhile, Jorgensen, the visionary CEO of Jorgensen Land and Cattle, unveils the pivotal influence of the seedstock industry, unraveling the intricate interplay between genetics, genomics, and commercial success. Brace yourself for awe-inspiring real-world examples that showcase astounding genetic improvement within their customer base, challenging conventional wisdom and inspiring a mindset shift towards continuous improvement.

Here are just a few of the invaluable insights you'll uncover:

• Innovative strategies for enhancing profitability and streamlining operations
• The transformative power of data-driven decision-making in ranch management
• Leveraging genomics to accelerate genetic improvement and meet consumer demands
• Forging stronger connections with customers and consumers through supply chain collaboration
• Embracing a mindset of continuous improvement and sustainable ranching practices

Whether you're a seasoned rancher seeking to elevate your operation or a curious observer intrigued by the intricacies of the beef industry, this engaging conversation promises to ignite your curiosity and inspire you to embrace the future of data-driven ranching. Don't miss this opportunity to gain invaluable insights from industry leaders who are shaping the trajectory of the beef supply chain.

00:02:18 Introduction of Ian Wheal

00:03:15 Introduction of Nick Jorgensen

00:04:29 Collaboration Between Ian and Nick

00:07:33 Role of Commercial Cow Calf Producers

00:09:06 Role of Seed Stock Producers

00:09:23 The Impact of Seed Stock Producers on the Cattle Industry

00:11:50 The Role and Influence of Seed Stock Producers

00:12:29 Utilizing Genomic Testing in Cattle Breeding

00:13:59 Empowering Commercial Cattlemen in the Beef Industry

00:18:22 Creating Consistency and Quality in Beef Supply Chains

00:20:02 The Role of Seed Stock Producers in Supply Chain Optimization

00:23:41 Acceleration of Industry Advancements with Genomics

00:25:58 Value of Seed Stock Producers in Storytelling and Supply Chain Integrity

00:27:09 Genetics as Key Driver for Sustainability in Cattle Industry

00:27:48 Entry Requirements and Mindset for Commercial Cattlemen in Supply Chains

00:29:02 The Mindset Shift in the Beef Industry

00:31:06 Collaboration and Independence

00:32:04 Genetic Improvement and Fast Progress

00:36:17 The Importance of Data Tracking in Cattle Business

00:38:36 Determining Ideal Customers and Data Points

00:38:58 The Importance of Individual Weight in Supply Chain Management

00:40:12 Individual Animal Identification for Performance Tracking

00:42:18 Utilizing Genomics for Performance Improvement

00:43:28 Breeder App for Inventory Management and Supply Chain Integration

00:48:21 Embracing Innovation and Continuous Improvement in Beef Industry

00:49:22 The Future of the Beef Industry: Supply Chain Trends and Genomics

00:51:38 Appreciation and Conclusion

00:52:00 Closing Remarks and Call to Action

Links:

https://www.breedr.co/

https://jorgensenfarms.com/ 

Full Show Notes: https://www.casualcattleconversations.com/casual-cattle-conversations-podcast-shownotes 

Free Weekly Resources: https://www.casualcattleconversations.com/ranching-resources 

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The easiest way to create a new revenue stream for your ranch is with LandTrust. Learn more here! www.landtrust.com/a/cattleconvos 

Take Your Ranch to the Next Level

Once a month Shaye hosts Q&A calls between cattle producers and beef industry leaders to help ranchers find answers to their questions and improve their bottom lines. The best part is you get expert insight from the comfort of your own ranch and get to ask any question you want relating to the topic!

Learn More About RancherMinds: https://www.casualcattleconversations.com/ranchermind-events 

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Do you have an existing podcast or want to start a new one but don't know where to start? Connect with Shaye and she will lay out everything you need to know to get you started on the right foot.

Find podcast resources and coaching opportunities here! https://www.casualcattleconversations.com/podcast-coaching