NDPNDNT Podcast 9. How Rapper Zach Diamond Used Social Media To Gain Over Half A Million Monthly Listeners
May 25, 2022
Zach Diamond, a rising Canadian artist from Ottawa, has captured the attention of over half a million monthly Spotify listeners, primarily through his vibrant TikTok presence. He dives into how consistent single releases foster genuine connections with fans, valuing authenticity over metrics. The conversation highlights his journey from showcasing talent to building relationships through original music. Diamond also shares insights on navigating independence in the music industry, emphasizing the powerful role of social media in creating lasting success for independent artists.
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Early TikTok Success
- Zach Diamond's second TikTok video got two million views, skyrocketing his follower count early on.
- This sudden success inspired him to continuously push and create content on TikTok.
Authentic Audience Connection
- Build a connection with your audience while promoting your original music on social media.
- Be authentic and specific about the songs you promote to convert views into fans.
TikTok's Discovery Power
- TikTok's 'For You' page drives 97% of views, making it the ultimate discovery platform.
- Posting consistently and creatively is key to growing and sustaining audience reach.