Adam is joined by Klue's own Competitive Enablement Manager Brandon Bedford in the first installment of our new series, Brandon Builds a Competitive Enablement Program.

In this episode, Brandon shares his take on the importance of building a Seller Confidence Survey and how he designed the internal survey he sent to Klue's Sellers.

Brandon and Adam dive into:

Why seller confidence might be the most important metric for a competitive program
The most important questions to ask and how to ask them
Early results from Klue's own seller confidence survey
And what Brandon plans on doing with the findings

Bradon will be joining the pod every month to share his progress on what it's like to build a competitive enablement program for a competitive enablement company.

Host: Adam McQueen
Producer: Ben Ronald

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

#26 - Is Sales Confidence THE Critical Metric for your Competitive Program? | Brandon Bedford, Klue