Marlana Semenza || Brand Photography and Visual Strategy (LST #42)

Fifteen Minute Friday episode #42 with Mariana Semenza.

Watch The Episode on Youtube: https://youtu.be/HVjoaRPbKLM

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In today’s visually-driven world, brand photography has become a powerful tool for businesses and individuals. It goes beyond showcasing products; it weaves compelling narratives that connect with audiences profoundly.

In this episode, Ben Albert sits down with Marlana Semenza, a photographer and visual strategist who helps her clients create photographs that tell their stories. She emphasizes the essence of brand photography, asserting that it should speak volumes about your unique story. Marlana recounts her extraordinary journey to becoming a photographer for WWE, providing listeners with insightful lessons along the way.

Today’s inspiring quote by Henry David Thoreau sets the tone for the episode: “It’s not what you look at that matters; it’s what you see.” Marlana emphasizes the three essential elements in every image—the photographer, the subject, and the viewer, illustrating their deep relationship.

She reveals her invaluable tips for capturing stunning shots, emphasizing the significance of focusing on light and background to produce high-quality pictures. Find out more about her “photographer in the pocket” service, a game-changing approach to brand photography that empowers individuals to have a professional photographer in their pocket. Anywhere.

Tune in now to unlock the power of visual storytelling and elevate to new heights.

Quote Of The Day:

“It’s not what you look at that matters; it’s what you see.” ~Henry David Thoreau

Timestamp:

[01:40] Marlana Semenza’s bio

[03:08] How she became a photographer at WWE

[04:29] Quote of the day: “It’s not what you look at that matters; it’s what you see.” ~Henry David Thoreau

[05:36] How to ensure your images match your brand

[06:59] A Case study of a client she worked with

[09:32] Marlana’s photographer in the pocket service and how it works

[11:36] Tips for taking high-quality pictures

[13:44] Huge mistakes people make when they are personal branding themselves online through images

[15:39] How to connect with Marlana  

Website: https://www.marlanasemenza.com/

[16:41] Integration assignment

Key Takeaways:  

• “It’s not what you look at that matters; it’s what you see.” ~Henry David Thoreau [04:29] 

• There are always three people in every image: the photographer, the subject, and the viewer [04:43]

• When taking pictures, focus on the light first, then the background [11:36]

• Headshots are important, but they are not a brand [13:55]

• Our social media is a way for people to get to know us [14:58]

Integration Assignment: 

First, decide who you are conversing with, then start talking to them. 

People Mentioned and Other Resources:

1. Virtual Photography: https://www.marlanasemenza.com/virtualphotography

2. Henry David Thoreau: https://en.wikipedia.org/wiki/Henry_David_Thoreau

Keep In Touch with Marlana Semenza:

Website: https://www.marlanasemenza.com/

Pinterest: https://www.pinterest.com/marlanasemenza/

LinkedIn: https://www.linkedin.com/in/marlanasemenza/

Instagram: https://www.instagram.com/marlana.semenza.photo/

Linktr.ee: https://linktr.ee/marlanasemenzaphoto

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