LEADING BRANDS® — Wavebreak Podcast [159] Growing Outside Of Your Comfort Zone With Kyle Ewing From TerraSlate
The more you know your customers, the easier everything else becomes.
And ironically, some in the direct-to-consumer space seem to be afraid of communicating directly with their customers.
But the opportunity there is huge, and although it may require stepping out of your comfort zone, it’s a crucial step to growth.
In this episode we’re joined by Kyle Ewing, President and Founder of TerraSlate. He started with cold calls, going door-to-door, and is no stranger to stepping out of his comfort zone.
We cover things like:
-Funding your bootstrapped business
-How to generate quick revenue on the fly
-How he came up with the idea for TerraSlate paper
Feeling stuck? This might be what you need.
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Links:
Private email list for ecommerce leaders
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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