S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
Feb 9, 2018
27:07
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This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea.
Under the Influence with Terry O'Reilly