Business Wars Facebook vs Snapchat - The Offer | 3
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Oct 9, 2019 In November 2013, Mark Zuckerberg makes a jaw-dropping $3 billion offer to Snapchat's founders, which they shockingly reject. This sparks a fierce rivalry as Facebook begins to copy Snapchat’s features. Meanwhile, Snapchat faces a major crisis with a data breach that jeopardizes its growing credibility. As both platforms vie for user engagement, Snapchat's innovative strategy begins to shift from fear of missing out to monetization, while Facebook struggles to maintain its youthful appeal amidst competition.
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Zuckerberg's Offer
- Mark Zuckerberg offered Evan Spiegel and Bobby Murphy $3 billion for Snapchat.
- Spiegel and Murphy, despite Snapchat having no revenue, declined the offer.
Leak and Breach
- News of Facebook's rejected offer leaked, embarrassing Zuckerberg.
- Shortly after, a significant data breach exposed the phone numbers of millions of Snapchat users.
Email Scandal
- Spiegel's inappropriate college emails were leaked, damaging his reputation.
- He publicly apologized, attributing the emails to his immaturity at the time.