Trapital Udio CEO Andrew Sanchez on AI’s Future in Music
Oct 23, 2025
Andrew Sanchez, CEO of Udio, dives into how AI is reshaping the music industry, emphasizing creative co-creation over replacement. He discusses the importance of fostering trust between artists and technology while exploring innovative business models for monetization. Tati Cirisano, VP at MIDiA Research, adds industry insights, prompting a reflection on historical tech shifts and the need for cooperation. Together, they envision a future where artists and fans collaborate more closely, creating equitable frameworks and unique musical experiences.
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Tech-Industry Dialogue Drives Better Outcomes
- Andrew sees the current AI moment as a dialogue between technological innovation and societal response that produces better outcomes.
- He believes compromise between tech and industry yields new business models that benefit artists and culture.
From Ideation Tools To Artist-Fan Co-Creation
- Andrew frames AI music 1.0 as an ideation tool used by creators to jump-start ideas and iterate.
- He expects the next chapter to center on co-creation experiences that directly involve artists and fans.
Build For Producers, Then Invite Fans In
- Target serious creators first: producers and advanced amateurs who value high-fidelity outputs and genre coverage.
- Then expand to music fans by enabling experiences that let them interact with and expand favorite hooks and songs.