404. Co-Founding Greycroft with Alan Patricof & Dana Settle; Balancing Thesis Focus and Flexibility; AI Tooling vs. AI Platforms; and the Search for the Next Form Factor Amidst Smart-phone Saturation (Ian Sigalow)
Oct 9, 2023
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Co-founders of Greycroft, Alan Patricof and Dana Settle, share their journey in venture capital and the evolution of Greycroft. They discuss the role of form factor in killer apps, the impact of AI as a platform, and recent acquisitions in the gaming industry. They also highlight Greycroft's focus on intelligent applications, their partnership with Coca-Cola for a sustainability fund, and the importance of memory and connection in their business.
Remaining open to new opportunities is crucial in the ever-changing venture landscape.
AI is identified as a major growth platform for consumer software and applications, with spatial computing being the next growth opportunity.
Deep dives
1. Ian Sigolo's Path to Venture Capital
Ian Sigolo shares his journey to venture capital, starting with an internship at an investment bank that led him to discover his passion for tech banking. He then transitioned to venture capital right after college, joining Boston Millennium Partners. Later, he co-founded Greycroft and discusses the mentorship he received from Alan Patricof, who played a crucial role in launching Greycroft.
2. Greycroft's Thesis and Evolution
Greycroft initially focused on digital media with a $75 million fund. However, unforeseen technological advancements, such as the iPhone and the emergence of cloud computing, reshaped the firm's investment strategy. Greycroft found success in enterprise software leveraging the cloud and consumer applications harnessing smartphone capabilities. These unexpected shifts highlight the importance of agility and remaining open to new opportunities in the ever-changing venture landscape.
3. The Intersection of AI and Intelligent Applications
Greycroft places a strong emphasis on intelligent applications that incorporate AI. They identify AI as a major growth platform for consumer software and applications. While smartphone adoption has saturated, they anticipate the rise of spatial computing, such as Apple Vision Pro, as the next growth opportunity. Additionally, Greycroft explores the integration of AI into various industries, including insurance, which has the potential to significantly enhance operational efficiency and offer a competitive edge.
4. Navigating Challenges and Opportunities in the VC Space
Ian Sigolo acknowledges the challenges faced by VC firms in the current market and the need to carefully manage portfolios and seek profitable exits. He predicts a rise in private-to-private combinations as companies look to achieve the necessary scale for successful public listings. Furthermore, he discusses the balance between public and private markets, highlighting the impact of profitability on valuations and the importance of staying informed through continuous learning and broad curiosity.
Ian Sigalow of Greycroft joins Nick to discuss Co-Founding Greycroft with Alan Patricof & Dana Settle; Balancing Thesis Focus and Flexibility; AI Tooling vs. AI Platforms; and the Search for the Next Form Factor Amidst Smart-phone Saturation. In this episode we cover:
Venture Capital, Technology Trends, and Entrepreneurship
AI, GPUs, and Edge Computing
Future Growth Platforms for Consumer Software and Applications
AI Adoption and Platform Development
Investment Strategies and Portfolio Performance in the Tech Industry
Venture Capital, Public VS Private Markets, and Personal Habits.
The hosts of The Full Ratchet are Nick Moran and Nate Pierotti of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area.