404. Co-Founding Greycroft with Alan Patricof & Dana Settle; Balancing Thesis Focus and Flexibility; AI Tooling vs. AI Platforms; and the Search for the Next Form Factor Amidst Smart-phone Saturation (Ian Sigalow)
The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified
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Coca-Cola's Sustainability Fund
This chapter discusses Coca-Cola's commitment to sustainability and their partnership with Greycroft for a new sustainability fund. They cover Coke's focus on recycling, plastic, water, transportation efficiency, and carbon in their supply chain, as well as the opportunities and piloting post investment with the support of Coke's distribution and bottler network.
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