“Stories constitute the single most powerful weapon in a leader’s arsenal,” says Dr. Howard Gardner of Harvard University. It underscores the importance of using storytelling as a leadership tool that spans real estate business owners like us. Because human beings are hardwired for stories, leaders who tell great stories are able to inspire and develop a deeper connection with employees and lead more effectively.

Our episode today with one of the world’s leading experts on organizational storytelling, Paul Smith, kicks off our 3-part series on the effectiveness of storytelling in leading businesses to success. Paul shares that leaders who can tell good stories have a powerful advantage over others. He tells us how to use storytelling to our benefit and enumerates the top ten stories that leaders must learn to become effective for organizational and business success. Want to become a better leader? Listen now and start the path toward inspiring and compelling storytelling.

Key Points From This Episode:

Paul introduces himself and tells the story of how he became an expert in storytelling.
Why is storytelling important in business?
Why should leaders learn how to tell stories?
Paul discusses the top ten types of stories that leaders must learn how to tell to set the direction of the organization and to serve as guidelines in performing leadership roles.
Tips on how a leader should communicate the stories to target audiences.
Paul gives an example of how to tell a story.
Paul’s contact information.

Tweetables:

“I, slowly but surely, recognized that storytelling was an important skill to have if I wanted to be an effective leader.”

“Storytelling is timeless, it seems to always work and always will.”

“Stories literally help people remember things better so if you want people to remember your messages as a leader, stories are a great way to get them to do that.”

“Every leader's job is to be able to compellingly convince people how what you do is better than your competitors.”

“Sometimes it's better to make the wrong decision quickly than make the right decision slowly.”

Links Mentioned in Today’s Episode:

Lead With A Story website

Paul Smith on LinkedIn

Lead With A Story

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