The Game with Alex Hormozi This is How You Build a Brand - Keynote Pt.2 | Ep 403
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Jun 30, 2022 Quality trumps quantity when building a brand! Dive into the heart of content creation, where personal storytelling and authenticity reign supreme. Explore the journey of cultivating niche authority while learning the power of transparency by admitting limitations. Discover how giving away insights can lead to stronger connections and trust with your audience. Embrace the concept of patience in sales for long-term success, and recognize the value of sharing personal experiences to stand out in today's content landscape.
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Do, Then Talk
- Do things first, then talk about your experiences.
- Share what you did and how it worked for you, not just general advice.
How I vs. How To
- Share your experiences with clients and what worked for them.
- Frame your content as "Here's what I did" instead of "Here's what you should do."
Niche Down
- Become a niche-specific authority instead of a general one.
- Focus on a smaller area where you can demonstrate expertise and build credibility.