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Entrepreneurs on Fire
How to Make Your Funnel Convert Higher In 24 Hours with Dan McGaw: An EOFire Classic from 2021
Apr 14, 2024
23:15
Snipd AI
Award-winning entrepreneur Dan McGaw shares insights on using marketing automation tools to measure website usage, the importance of personalization in funnel optimization, and building a marketing stack for business success. The episode explores unconventional success strategies, enhancing customer experience through personalization, and automating businesses for personal growth.
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Quick takeaways
- Using a marketing automation tool helps track website behavior for better understanding.
- Personalization is key to guiding individuals through the conversion funnel effectively.
Deep dives
Utilizing Lead Scoring for Improved Conversions
Lead scoring involves assigning scores to various customer actions or attributes to identify high-value targets easily. By employing a marketing automation tool to track user behavior on websites or through funnels, businesses can effectively categorize and prioritize leads based on their actions or profile. For instance, Realthread.com used lead scoring to identify high-value customers by assigning points based on factors like Alexa ranking and website interactions, leading to a significant increase in targeted sales efforts and online orders.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode