Dive into the dynamic world of NOISE with founders Gaurav and Amit Khatri as they unravel their journey, starting from selling phone covers to emerging as formidable competitors against tech giants like APPLE and Samsung. Discover the secrets behind their success and how strategic collaborations, including one with Bose, have propelled NOISE to the forefront of the wearable gadgets market. Shantanu explores the entrepreneurial saga that transformed NOISE into a leading player in the industry in this captivating episode.