How Equity Mates was built, asking the right questions and Alec Renehan's favourite media business
Dec 16, 2024
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Alec Renehan, co-founder of Equity Mates Media, shares insights about building a successful finance media platform. He discusses the art of asking the right questions and reflects on his journey from university friends to podcast innovators. Alec also examines the rise of ETFs and podcasting, revealing how these trends are reshaping the finance landscape. Plus, he highlights his favorite media business and the unique challenges of monetization in modern media. Expect surprising insights into investing and the importance of financial literacy outreach!
Alec Renehan emphasizes the importance of thorough preparation and genuine curiosity to enhance the quality of interviews in media.
Equitymates Media actively transforms financial literacy by providing accessible education and fostering a community-driven approach for Australian investors.
The rise of automated investing tools like Perla demonstrates the effectiveness of dollar-cost averaging in facilitating consistent wealth accumulation over time.
Deep dives
Quality Control in Investment Selection
The BetaShares Australian Quality ETF (AQLT) incorporates rigorous quality control in its stock selection process. To qualify for inclusion in the portfolio, companies must achieve high scores in three essential metrics: return on equity, low debt levels, and earnings stability. This focus enables AQLT to maintain a collection of high-quality Australian companies that offer both core exposure and an added quality tilt for investors. Such a strategy not only helps in building a resilient portfolio but also ensures better long-term returns.
The Rise of Automated Investing
Automated investing tools are transforming how individuals manage their finances, with platforms like Perla demonstrating the potential of dollar-cost averaging. Users of Perla, on average, invest about $1,750 each month, highlighting the practice of consistently contributing small amounts to investments over time. This method alleviates the pressure of trying to time the market and allows investors to gradually build their wealth. As technology continues to simplify investment processes, more individuals are expected to engage with automated tools for long-term financial growth.
The Impact of Equitymates Media
Equitymates Media stands out as a significant player in reshaping how people perceive and engage with money and investing. Co-founders Alex Renahan and Bryce Leske leverage their platform, which boasts over 500,000 followers, to disseminate financial insights and educational content. Their approach emphasizes interactive and relatable media, encouraging individuals to take decisive financial steps rather than feeling overwhelmed. By fostering a community-driven learning environment, Equitymates helps demystify the world of investing for the average Australian.
The Art of Effective Interviewing
Effective interviewing is rooted in thorough preparation and genuine curiosity about the subject matter. Renahan emphasizes that a notable interviewer must engage deeply with their guest's context and background to ask insightful questions that resonate with the audience. Drawing inspiration from established interviewers, he stresses the importance of doing extensive research, which allows for tailored conversations rather than generic queries. This commitment not only enriches the dialogue but also enhances the overall listening experience for the audience, ensuring they gain valuable insights.
The Future of Financial Education
The podcast advocates for enhancing financial literacy, particularly in light of declining access to traditional financial advice. With fewer registered financial advisors available, many individuals turn to alternative sources for guidance, including podcasts and online platforms. There's a burgeoning opportunity to engage audiences through informal education, outreach, and community-centric events. However, effectively addressing the knowledge gap requires participants to think creatively about how to reach those who may not actively seek out financial information.
In this Australian Finance Podcast episode, Owen Rask speaks with Alec Renehan, co-founder of Equity Mates Media, about the business he and Bryce have built, the future of media and his favourite interviews.
Topics covered today:
How Ren asks the right questions, in any context
Ren's story & how Equity Mates came to be
The media company Ren would buy
Where we are in the rise of ETFs
Where we are in the rise of podcasting
~~ Episode resources ~~
Tune into Equity Mates, Get Started Investing: https://equitymates.com/get-started-investing/
DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg