Julie Matzen Reveals What Most Marketers Get Wrong

Jun 13, 2025

01:08:38

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In this episode of Conversations with Rich Bennett, marketing powerhouse Julie Matzen joins Rich and co-host Michelle Hayes to share how her innovative platform, Boarderline, is transforming the way small and mid-sized businesses access expert marketing advice. Julie explains how AI, strategic planning, and curated advisory boards are giving entrepreneurs affordable access to top-tier knowledge, without burning through budgets. A must-listen for anyone looking to launch or grow a business in today’s digital world.

Guest: Julie Matzen

Julie Matzen is a seasoned marketing expert with over 25 years of experience working with major brands like Sherwin-Williams, Oura, and Yale Smart Locks. She is the founder of Mayday Agency and co-founder of Boarderline, a groundbreaking advisory platform that connects startups and small business owners to elite industry experts. Julie’s mission is to make high-level guidance accessible to entrepreneurs at every stage of growth.

Main Topics:

· Julie’s path from PR to founding a full-service ad agency

· The birth and mission of Boarderline

· Common marketing mistakes small business owners make

· Why “everyone is not your customer”

· How to use AI effectively—and what to avoid

· Strategic planning and the importance of a business plan

· PR vs. paid media: what works and why

· How to build an advisory board on a budget

· The future of advertising and attribution in a post-cookie world

· Why personalization and strategy matter more than “cute content”

Resources mentioned: