The Next Next Chris Olson on Replacing 90 Roles with AI — and Growing Faster Than Ever
May 5, 2025
In this engaging discussion, Chris Olson, CEO of Mach 1 and former general manager of Trace's sports business, shares his insights on integrating AI into business operations. He reveals how Mach 1 automates tasks, reduces costs, and enhances efficiency across various sectors. Chris also dives into the transformative impact of AI on the youth sports industry, discusses the importance of maintaining employee satisfaction amidst these changes, and reflects on the cultural shifts required for successful AI adoption.
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Automating 80% of Costs with AI
- Trace used AI agents to automate many functions and reduced costs by 80%, including roles from their team.
- This transformation led to a leaner, healthier business and attracted interest from other portfolio companies.
AI Enables 24/7 Sales Conversations
- AI enabled after-hours conversational sales over SMS, creating a better experience with customers who prefer non-traditional hours.
- This approach extended sales coverage without requiring human presence around the clock.
Choose AI That Fits Workflows
- Use AI tools that fit your existing workflows without forcing major changes.
- Avoid platforms imposing their sales or support methods; seek flexibility to maintain your processes.