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Chris Olson on Replacing 90 Roles with AI — and Growing Faster Than Ever

The Next Next

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Integrating AI in Sales Operations

This chapter explores the journey of a sports business transitioning from traditional SaaS models to integrating AI solutions in their sales processes. It highlights the challenges and transformations faced by sales teams, including the development of an in-house AI tool to enhance customer engagement through conversational strategies. The discussion emphasizes the balance between AI's capabilities and the human touch in fostering effective customer relationships while managing the cultural implications of this technological shift.

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