Entrepreneurs on Fire Acquisitions, Rebrands & Accessing Youth Culture with Justin Kenna
Jan 13, 2025
Justin Kenna, the CEO of GameSquare Holdings, Inc., dives into the evolving landscape of esports and youth culture. He emphasizes the importance of setting achievable short-term goals to fuel success and discusses the challenges of engaging Generation Z through innovative strategies, especially with the rebranding of FaZe Clan. Justin explores how gaming communities are reshaping brand partnerships and delves into the impact of independent developers in the crypto gaming space, highlighting adaptability and resilience in a rapidly changing industry.
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Short-Term Goals
- Ruthlessly pursue short-term, measurable goals instead of long-term plans.
- This approach opens more paths to success.
Success Ingredients
- There's no single formula for success; everyone's path is unique.
- However, hard work, technical skills, and sacrifice are essential.
Reaching Gen Z
- Gaming audiences are large but fragmented, consuming media in diverse ways.
- This presents opportunities to connect with them through tailored strategies.
