#404 - Unlocking Business Profitability: A Deep Dive with Outsourced CFO, Shelby Ashley (Optimized Financial Solutions)

Description: Welcome to another insightful episode of our podcast, where we delve into the world of finance and business with our special guest, Shelby. A seasoned Financial Analyst and the founder of her own outsourced CFO firm, Shelby brings a wealth of knowledge from her diverse experiences in manufacturing, public accounting, and government contracting.

Shelby, a proud alumna of the University of Alabama in Huntsville, where she earned both her Bachelor's Degree in Corporate Finance and her MBA, has a unique ability to translate complex financial concepts into actionable business decisions. Her passion for helping business owners understand their financials is evident in her work and the success of her clients.

In this episode, we'll explore the role of an outsourced CFO and how it can significantly impact your business's profitability. Shelby will discuss the key drivers of cash flow and profit, and why profit is more important than revenue, and cash is more important than profit.

We'll also dive into some of the most pressing questions that business owners often have: Why do small businesses need a CFO? When is the right time to hire a CFO? What exactly does a CFO do? What are some key metrics that business owners should be tracking, and how often should they be looking at these metrics?

Shelby will also share her thoughts on the Profit First system and reveal a system that she believes works even better.

Whether you're a small business owner looking to understand your financials better, or someone interested in the world of finance, this episode promises to be a treasure trove of information. Don't miss out on this opportunity to learn from one of the best in the business.

Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence.

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