Creator Science #67: Gina Bianchini – Powering the business of community with Mighty Networks
Aug 3, 2021
Gina Bianchini, founder and CEO of Mighty Networks, empowers creators to build thriving online communities. She shares insights on transforming community dynamics within the creator economy, emphasizing the shift from traditional social media to sustainable membership models. Bianchini critiques Facebook Groups for fostering negativity, highlighting the success of communities like Yoga with Adriene that found a home on her platform. She advocates for smaller, engaged communities, revealing how genuine engagement leads to greater success and deeper connections.
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Content Alone Kills
- Content alone isn't a sustainable business model for creators.
- Relying solely on rented audiences through algorithms leaves creators vulnerable to platform changes.
Small is Beautiful
- Build communities that become more valuable with each new member.
- Focus on member interaction; 30 engaged members can be sustainable.
Premium Pricing
- Aim for premium pricing with fewer members rather than low pricing with many.
- A smaller, engaged group paying higher prices is easier to manage and often more profitable.