Creator Science

#67: Gina Bianchini – Powering the business of community with Mighty Networks

Aug 3, 2021

Gina Bianchini, founder and CEO of Mighty Networks, empowers creators to build thriving online communities. She shares insights on transforming community dynamics within the creator economy, emphasizing the shift from traditional social media to sustainable membership models. Bianchini critiques Facebook Groups for fostering negativity, highlighting the success of communities like Yoga with Adriene that found a home on her platform. She advocates for smaller, engaged communities, revealing how genuine engagement leads to greater success and deeper connections.

51:31

Creator website

Episode guests

Gina Bianchini

AI Chapters

Episode notes

Intro

2min

Exploring Community Dynamics in the Creator Economy

2min

Building Sustainable Creators' Communities

9min

Redefining Creatorship in the Entrepreneurial Landscape

18min

Navigating Community Building Beyond Facebook: A Success Story

4min

Building Thriving Online Communities

9min

Harnessing the Power of Community for Creators

2min

Gina Bianchini is the founder and CEO of Mighty Networks. Mighty Networks helps creators bring their community, courses, memberships, and events together in one place under their brand.

Mighty Networks has more than 10,000 paying creators, brands, and coaches today. Users include established creators and brands such as YouTube star Adriene Mishler, Xprize and Singularity University founder Peter Diamandis, author Luvvie Ajayi Jones, comedian Amanda Seales, Girlboss founder Sophia Amoruso and brands such as the TED conference and wellness scheduling platform MINDBODY.

Before Mighty Networks, Gina was CEO of Ning, which she co-founded with Marc Andreessen. Under her leadership, Ning grew to 100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education.

In this episode, we talk about the opportunities for creators to build a membership business, what the most successful community builders are doing today, the major problems with Facebook Groups, and why Gina believes that great sustainable memberships can be built with fewer than 30 members.

Learn more about Mighty Networks

Follow Gina Bianchini on Twitter

Enroll in my Community Building Crash Course

Enroll in my Memberships & Advanced Community Building Workshop

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #192: I coached Ali Abdaal on building a membership

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)