How did former math teacher turned franchise developer Antonio McBroom open 14 Ben and Jerry’s locations across South Carolina by himself?  

The answer is equal parts hard work and ingenuity.

On this week’s pod, the Wolf finds out how Antonio hustled his way into franchise success by purchasing his own ice cream trailer, opening his stores at 2 am to hungry college kids, and trying just about every other business tactic in between.  

Antonio also talks about his latest partnership with Starbucks, in which he’s helping to bring the franchise chain to underserved and diverse communities, empowering minority-owned businesses to contribute to the next phase of his business evolution. 

0:00 Background

4:06 Franchise Expansion

8:00 The Catering Hustle

10:30 Partnering with Others

14:55 Starbucks Partnership

22:44 Follow Us

Follow Antonio: 

https://www.primopartners.com 

LinkedIn: https://www.linkedin.com/in/antonio-mcbroom-43858017/

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