The $100 MBA Show MBA2685 Does Inbound Marketing Still Work?
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Oct 3, 2025 Explore the current effectiveness of inbound marketing in a world dominated by AI. Discover how inbound still delivers leads and ROI, with SEO blogs and short videos leading the charge. Learn about shifting buyer preferences towards self-discovery and the importance of avoiding common pitfalls like content overload. Get actionable strategies to create standout content, measure performance, and combine inbound with outbound tactics. Adapt your approach to thrive in today’s saturated market!
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Inbound Still Outperforms Outbound
- Inbound/content marketing still delivers higher ROI and more leads than outbound when executed well.
- SEO blogs and short-form video remain top performers in 2025 according to HubSpot and other studies.
Buyers Prefer Self-Discovery
- Modern buyers prefer discovering solutions themselves and avoid intrusive ads.
- Inbound attracts higher-intent organic leads and scales with lower costs than paid approaches.
AI Changes Search, Not The Value
- AI is reshaping search and reducing some click-throughs with AI overviews, but inbound is shifting rather than dying.
- Brands must expand beyond Google to social, YouTube, and the platforms where audiences live.