Erik Olson: Investing in SEO for Referral Optimization

When you create content, you need to create with a strategy in place.

Created content needs to be written for people, not just a smash of keywords or it won’t be picked up properly by search engines, such as Google.

People are looking for more than just seeing the ad at the top of Google. The majority of people skip over them and go to the first organic search result.

Do as much as you can on your own, at some point you will find your consistency drops off and you will want to get internal or external help.