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REAL AF with Andy Frisella
How to Integrate Subject Matter Expertise and Sales, with Andy Frisella - MFCEO139
Apr 18, 2017
01:06:51
Snipd AI
Sales expert Andy Frisella discusses the importance of integrating subject matter expertise into sales. He emphasizes the significance of solving universal internal problems for customers and building a brand culture. The podcast also covers the importance of customer satisfaction, creating unique stories, and building positive perception. The speaker concludes by discussing the podcast's growth and encouraging listener engagement.
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Quick takeaways
- Being a holistic resource for customers leads to success in sales and branding.
- Building trust with customers through deep expertise and commitment to finding answers.
Deep dives
Becoming an Expert in Subject Matter
Creating a brand that goes beyond just selling a product and instead focuses on solving a universal internal problem for customers. The example of a lipstick brand is used, where instead of just selling a lipstick, the brand aims to make women feel attractive and beautiful overall. By providing content and establishing a lifestyle around the product, the brand creates a deeper connection with customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode