The speakers express their enjoyment of integrating country music in their snaps and discuss their favorite country song. They also talk about their preference for listening to different genres of music based on their mood and mention their favorite relatively unknown country music singer.
When it comes to sales, you can't settle for mastering product knowledge.That's too myopic. You have to broaden your approach to include a comprehensive knowledge and expertise, not just of a particular product, but of the whole industry or field of which your product is one part. As Andy Frisella says, you have to be "the guy." You yourself have to be a holistic resource for your customer. Those who do that will reap benefits for your brand and bottom line.