The Intelligence from The Economist How you like them: Apple’s decade under Tim Cook
Aug 24, 2021
Ludwig Stiegler, The Economist's U.S. technology editor, discusses Apple's impressive growth under Tim Cook but warns of potential challenges ahead. Su Lin Wong, the China correspondent, highlights the crackdown on civil liberties in Hong Kong, particularly against labor unions and pro-democracy movements. The conversation explores the evolution of Apple’s strategies in a competitive landscape and the dire implications of Hong Kong's security laws on societal freedoms.
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Jobs' Succession
- Steve Jobs resigned as Apple's CEO ten years ago due to his health.
- Tim Cook took over, leading Apple's 'most successful succession story in tech'.
Cook's Financial Success
- Tim Cook has created more shareholder value than any other CEO in history.
- Apple's value grew sevenfold under his leadership to $2.5 trillion.
Cook's Strategies
- Cook improved iPhone efficiency; the iPhone 13's processor is 5000% faster than the 4S.
- He leveraged globalization, outsourcing to China, and network effects via the App Store.