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How you like them: Apple’s decade under Tim Cook

The Intelligence from The Economist

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Apple's Evolution Under Tim Cook

This chapter examines the transition of leadership from Apple's co-founder to Tim Cook, emphasizing his crucial role in the company's remarkable growth. It highlights Cook's strategic initiatives, including product innovation and the development of the App Store, as well as the challenges posed by global market dynamics and geopolitical tensions. The discussion also raises questions about Apple's future leadership and the need for innovative strategies to maintain its competitive edge.

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