Apptivate: App Marketing Explained How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Janos Perei is the Head of Growth for SYBO Games, the mobile game developer responsible for Subway Surfers, one of the most downloaded mobile games on the planet. In this episode, you’ll learn how SYBO is navigating privacy regulations in the U.S. and Europe and the importance of working cross-functionally with your teams. Before joining SYBO, Janos worked for Voodoo and Socialpoint.
Questions Janos Answered in this Episode:
- How is SYBO approaching user data privacy?
- What data points do you still rely on in performance marketing related to user privacy?
- How do you communicate your privacy policy to your users?
- How do you come together internally to discuss the business’s approach to privacy regulations?
- How are you using some of that data to inform your decisions without operating in a grey area?
Timestamp:
- 1:10 Janos Perei’s background
- 3:28 SYBO’s approach to privacy
- 5:24 Communicating consent with users
- 9:22 Setting up our internal teams around privacy
- 13:08 Short-term pains for long-term gains
Quotes:
(3:42-3:56) “As human beings, we value our privacy – so we also value the chance to safeguard and decide how our users’ data is used. Coming from this mindset has been our guiding principle from the very beginning.”
(6:08-6:25) “We try to put compliance first – so if a user doesn’t consent, we might not even initialize certain SDK systems and certain technical tracking infrastructure, to make sure we can safeguard the privacy of the user from the get-go.”