TED Talks Daily

How you can help transform the internet into a place of trust | Claire Wardle

Oct 24, 2019
Misinformation expert Claire Wardle shares her insights into the digital chaos fueled by misleading content. She tackles the balance between freedom of expression and the need for a reliable internet, highlighting the challenges of vaccine hesitancy and climate change denial. Wardle proposes collaborative solutions, inspired by models like Wikipedia, to foster a trustworthy online environment. She emphasizes that everyday users hold the key to rebuilding our information commons, urging collective action against disinformation.
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INSIGHT

Misinformation and Emotion

  • Misinformation thrives online due to its emotional appeal and co-existence with facts.
  • The term "fake news" is unhelpful and often misapplied, obscuring the core issue of misleading context.
INSIGHT

Emotional Manipulation Online

  • Our emotional responses are exploited by algorithms designed to reward engagement, amplifying oversimplified, divisive narratives.
  • The business model of many platforms prioritizes attention, inherently skewing algorithms towards emotional content.
INSIGHT

Moderation Challenges

  • The sheer volume of online content makes effective moderation extremely challenging, exacerbated by diverse languages and cultural contexts.
  • Traditional moderation mechanisms are inadequate for this scale, regardless of human or technological intervention.
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