NEXT.io Podcast Justin Park: Inside Betty’s Strategy to Succeed in Casino Gaming
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Apr 3, 2025 Justin Park, CEO & Co-Founder of Betty, dives into the competitive world of casino gaming. He shares the innovative journey of launching a challenger brand and the importance of understanding customer behavior. Park discusses unique fundraising strategies and the transparency behind business metrics. He reveals Betty's impressive revenue growth and its franchise-like expansion model. Finally, he reflects on key entrepreneurial lessons and exciting future aspirations for transforming the iGaming landscape.
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Serial Founder Background
- Justin describes his two prior startups: an enterprise video marketplace and an affiliate/data business sold for about $30M.
- Those experiences taught him market selection and prepared him to pick a stronger opportunity with Betty.
Origin Story: Keep The Player
- Justin and co-founder Jordan built Betty after asking what happens if they keep players instead of giving them to DraftKings or FanDuel.
- They interviewed over 100 players and used recordings as primary research to design the product.
Relationship-Led Pre-Seed Raise
- Justin raised the first $2M largely through personal investment and relationships with prior investors who he'd made money for.
- Early funding mixed reputation-driven checks with a coherent investment memo and heavy research backing the thesis.
