🎙 NEXT.io Podcast #231 with Justin Park, CEO & Co-Founder of Betty.
How do you build a successful casino gaming brand in a highly competitive market? Justin Park, CEO & Co-Founder of Betty, shares his insights on launching and scaling a challenger brand in the regulated iGaming space.
⏰ Timestamps:
00:00 - Introduction
00:46 - Sponsors
02:06 - Welcoming Justin Park
06:09 - Betty Initials: startup journey & early ventures
12:19 - Raising capital: relationships vs. pitch decks
16:38 - Betty's business model: online casino
18:09 - Understanding personas: slots vs. table players
22:23 - How Betty stands out: brand differentiation
24:55 - Ontario: a strategic launch market
26:43 - Net revenue growth & success
29:15 - Transparency & publishing results publicly
33:12 - The McDonald's of iGaming franchise approach
36:52 - Market expansion strategy
39:00 - What it takes to be a founder
41:07 - Scaling challenges & leadership growth
43:11 - Book recommendations: Rockefeller & Andy Warhol
45:35 - Where Betty will be in 3 years
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This episode of NEXT.io is brought to you by:
Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/
Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/
